Business research is a strong resource for the right business decisions. If you wish to operate successfully in the market for paints & coatings – or intend to enter these markets – you require relevant market insights. COATING Insights is a B2B market research agency and consultancy specializing in these industries. It offers professional analyses and concepts for successful marketing strategies and sustainable business development.
News
Production Volume of Paints and Coatings in Germany decreased again in 2025
The production volume of paints and coatings in Germany decreased by – 3 % in 2024. Export won + 2,5 %.
Decline in German Paint and Coating consumption 2025
The national demand for coatings and paints in Germany recorded a – 2,5 % fall in sales volume in 2025.
Strong decrease in Architectural Paints and lacquers 2025
Demand for Architectural paints and lacquers decreased by – 3,5 % in 2025. The PRO-segment showed a stronger decline than the DIY-market.
Slight decrease for industrial coatings 2025
The national demand for industrial coatings decreased slightly by -1,2 %. Automobile OEM and Corrosion Protection had a positive impact.
About US
Industry expertise is a key prerequisite for creating dependable and actionable market intelligence. COATING Insights consists of a network of seasoned industry specialists with many years of experience in the paint & coating industriy. We have a focus on the D-A-CH-Market.
Stefan Dreesmann
Senior Market Analyst
Stefan Dreesmann has been working for the company since 2022. From 2018-2021 he worked as a freelance analyst for CHEM Research GmbH. Before that he spent over 25 years in the marketing and sales department of BASF Coatings and Akzo Nobel. This experience provides him excellent expertise in the German and Europan markets. He studied business administration with a focus on marketing at the Universities of Tübingen, Denver and Münster.
Our Services
Business research is a significant tool for supporting entrepreneurial decisions. Market insights are necessary if you want to operate successfully in your market or intend to enter new markets. B2B market research offers many possibilities for meeting business intelligence needs.
Market analyses
COATING insights offers tailor-made solutions whether an all-encompassing market analysis or the study of selected business aspects (products, sales channel, regional view, etc.) are required. In general, the analysis is based on a comprehensive search of secondary information (desk research), followed by a thorough collection of primary information through expert interviews. The results of secondary and primary research are carefully evaluated and validated to develop quantitative and qualitative information and to elaborate market projections (forecasts).
We offer both exclusive single-client market investigations and multi-client market studies.
Company profiles
The accurate profile of a supplier, competitor, customer, distributor, or acquisition candidate is a key instrument for making strategic decisions. CHEM Research prepares customized company profiles in the subject industries that are tailored to the client’s needs. Company portfolio, financial information, announcements or site information are appraised and supplemented by CHEM Research expertise to match the client’s business intelligence requirements. We create company profiles as a one-off analysis or in the form of ongoing monitoring.
Customer and consumer behaviour
Understanding the needs and the purchasing behaviour of target customers is a key to business success. The “Customer Journey” tool defines the customer’s journey from the emergence of the need over to the supplier evaluation and purchase decision to the final evaluation of the purchase. This enables the identification of relevant “touch points” and facilitates competitive differentiation based upon a company’s own strengths.
Key-Note Speeches / Editorial Support
You are looking for interesting speakers and topics for your company or association conference: CHEM Research can support you with its extensive knowledge base and recognized experts.
We also offer copyright services and prepare articles for trade journals and in-house journals in collaboration with the relevant communication departments or agencies.
Multiclient-Studies
There are currently no multiclient studies available
Our client base
Our customers originate primarily from the following sectors:
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Paint & coating formulators
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Chemical companies, in particular manufacturers of raw materials for paints & coatings (polymers, elastomers, pigments and additives)
- Manufacturers of equipment for the processing of paints and varnishes
- Chemical trading companies
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Industry associations
- Investors
The commissioned study on the growth factors influencing the decorative paint market in Germany was well received by our association’s expert group. The study identified the factors and showed their impact in a well-documented way. Thus, it revealed the roots of the factors that influence the market, which also increased the dependability of the forecasts.
COATING INSIGHTS on Conferences
VILF Annual Conference 2023, Neu-Isenburg
The German Paint Market 2023
ECCA Autumn Conference 2021, Brussels
Coil Coating Supply Chain Challanges in the Corona Crisis
CEPE Annual Conference 2018, Malta
Analysis of the drivers for the demand of decorative paints in Germany 2010-2018
Coating insights in the Media
Our reports in the media
European Coatings Journal 10/2021
Master of the crisis – an analysis of the global TOP 11 coating companies 2019-2021
Contact us
email: info@coating-insights
or call us Tel. +49 221 420 800 12